<span style="font-size:13px;line-height:normal">Tom Peck<br />Executive director of Franciscan St. Elizabeth Health – Crawfordsville</span> <br /><p class="MsoNormal"><span style="font-size:10pt;font-family:arial, sans-serif"></span> </p>
Franciscan St. Elizabeth Health – Crawfordsville will change the names of three outpatient departments as part of its overall rebranding effort.
The name changes will go into effect Nov. 1, 2012.
The departments that will undergo rebranding include:
- Athens Sports Therapy and Rehab (402 W. Market St., Crawfordsville) will become Franciscan St. Elizabeth Health Sports Therapy and Rehab;
- Athens Diagnostic and Surgical Center (1660 Lafayette Rd., Crawfordsville) will become Franciscan St. Elizabeth Health Diagnostic and Surgical Center; and
- Athens Sleep Center (1630 Lafayette Rd., Suite 100, Crawfordsville) will become Franciscan St. Elizabeth Health Sleep Center.
"The Athens name has been an important and well-respected name in our community for many years,” said Tom Peck, executive director of Franciscan St. Elizabeth Health – Crawfordsville. “We recently made the decision to discontinue use of the Athens name under the new Franciscan Physician Network umbrella. After that happened, we decided to bring the outpatient services under the Franciscan name to better communicate to our patients and community that we are one organization.”
Recent rebranding efforts began in January 2011, when the Sisters of St. Francis Health Services changed its name to Franciscan Alliance. Fourteen hospitals in the system changed their names and added Franciscan to create a strong and visible alignment with the corporate system and each other. In Western Indiana, St. Elizabeth Regional Health in Lafayette and St. Clare Medical Center in Crawfordsville became Franciscan St. Elizabeth Health. In September 2012, employed physicians’ offices joined together to form Franciscan Physician Network, again showing relationship to one another and their 260 physician office locations and to the hospital system.
“The name change creates a strong visible alignment with Franciscan Alliance – our large, multi-state Catholic health care system,” said Peck. “This shows that these services are all connected to and associated with one another, and not just here in Montgomery County, but also to services in Tippecanoe County and other locations across two states.”